We A/B-tested 1,200 BizLinker cards to discover whether a full digital business card maker or a simple QR code card drives more scans, leads, and revenue in 2025. Spoiler: the winner surprised us.
A digital business‑card maker (e.g., BizLinker) is a web or mobile app that lets you:
• Design a branded card in minutes—logos, colours, video banners, social links.
• Generate a unique URL (and optional QR code) to share instantly.
• Update your details anytime without re‑printing costs.
• Track who viewed your card, where they came from, and what they clicked.
Key Benefits • Real‑time edits – change phone numbers, job titles, offers in seconds.
• Embedded lead forms – capture email/phone right on the card.
• CRM / Slack / Zapier integrations – push new contacts straight into your workflow.
A QR code business card is the minimalist cousin: • Encode one URL (often LinkedIn or a landing page) into a QR code.
• Print or display that code on a paper card, banner, sticker, or phone wallpaper.
• People scan, and their browser opens the linked page.
Where QR Shines • Ultra‑low cost (sometimes free).
• Works even if you prefer physical hand‑outs.
• Familiar to nearly every smartphone user post‑2020.
Limitations • URL is hard‑coded—change it and the printed code is obsolete.
• No built‑in analytics or lead capture.
• Perceived as “generic” rather than personalised.
MetricDigital MakerQR‑Only CardAverage scans per event28.419.7Lead‑form completion rate54 %35 %Average time on profile (sec)7441Contacts synced to CRM100 % (auto)0 % (manual)Cost per qualified lead*US $0.89US $1.41
Cost = (subscription + printing) ÷ qualified leads.
Data: Google Analytics 4, BizLinker dashboard, and Supabase SQL logs (1 Feb – 30 Apr 2025).
Take‑away: More scans and a higher conversion rate – the digital maker wins by +37 % leads and –36 % CPL.
Personalisation – visitors see your photo, pronouns, brand colours, and social proof.
Lead capture & automation – submissions trigger instant emails or Slack pings.
Update‑once, propagate‑everywhere – no reprints when roles or offers change.
Analytics loop – test headlines and CTAs like a landing page.
• Single‑day promotions (e.g., conference Wi‑Fi password).
• Restaurants – static menu link, low need for analytics.
• Ultra‑tight budgets – if $0/month matters more than optimisation.
Pro Tip: Even then, choose a dynamic QR provider so you can swap the destination later.
□ Turn on Lead Form – captures email/phone before the visitor forgets.
□ Add a calendar embed – converts “interest” into a booked call instantly.
□ Upload a 10‑second hero video – thumbnails lift tap‑through rate by 29 %.
□ Enable UTM auto‑tagging – separates QR, NFC, email, and LinkedIn traffic.
□ Connect your CRM (HubSpot, Pipedrive) – removes manual data entry and drop‑off.
Total time: ≈ 5 minutes on a fresh BizLinker account.
Does a digital business card work without internet?
Yes. BizLinker’s PWA caches the last saved version locally; analytics sync once you’re online.
Can I print the QR code from BizLinker?
Absolutely. Go to Share → Download QR (SVG for infinite resolution).
Is my data safe?
BizLinker uses Supabase Row‑Level Security, AES‑256 at rest, and SOC 2‑compliant hosting.
A modern digital business‑card maker isn’t just a fancy replacement for paper; it’s a micro‑landing page with analytics, personalisation, and automation. Our 90‑day test shows it converts significantly better than a stand‑alone QR—provided you leverage its toolkit.
Ready to take the lead?
Create your free BizLinker card (no credit card required) and start measuring results in the next five minutes:
https://bizlinker.app/signup